As Singapore gears up to become the world’s first Smart Nation, keeping communities and businesses connected to the Internet is crucial to support better living and working. Likewise, companies are beginning to realise that the performance of the Internet has an impact on their website, app or service and eventually, customer experience, reputation, and revenue.
To address this issue, Dyn, a cloud-based Internet Performance company, has announced the availability of Internet Intelligence (II), a SaaS-based product that provides companies with a new and unique view of the Internet by looking at performance between a company’s customers and its Internet assets.
Through a consolidated single view across all Internet assets, II allows companies to accurately manage and deploy to their cloud providers, identify issues in real-time while performing root cause analysis of problems and effects and create plans for how to improve and expand their Internet infrastructure – all of which benefit the end-user experience.
“The variabilty of the Internet is both good and bad. Every path will eventually have problems, but there are many paths to choose from. Companies need to monitor their options constantly and play the optimisation game. The belief that Internet performance is uncontrollable is a myth. Although the Internet is an unpredictable and complex space, Internet Intelligence allows companies for the first time to monitor, alert and plan for their complex Internet Infrastructure from a single platform,” said Martin Ryan, Vice President and Managing Director Asia Pacific at Dyn.
As an increasing number of companies migrate to the cloud, the ability to mitigate risk and control cloud with Managed DNS is becoming a business imperative. A study conducted by Frost & Sullivan has found increasing focus on cloud computing in Asia Pacific, with 58.6% of organisation decision-makers identifying it as their #1 priority in the next 12 months. Almost 40% of organisations in Singapore are using cloud computing; while more than 35% are planning or implementing cloud strategies.
Availability, reachability, and performance
Internet Intelligence is a vendor-agnostic SaaS offering that shows a company’s full global cloud provider, Content Delivery Network (CDN) and data centres on one dashboard, allowing IT executives to see how real-time availability, reachability, and performance issues impact their own customers. By alerting issues directly in the dashboard or via email, companies of all sizes and IT sophistication can quickly isolate and fix small issues before they become costly problems.
“Distil Networks blocks malicious bots from disrupting many of the world’s top websites. To keep companies safe, we need visibility and continuous monitoring of key peering relationships and providers that our customers use,” said Engin Akyol, CTO of Distil Networks.
An hour of downtime costs the average business US$163,000. For a large enterprise, like a consumer streaming movie service, it’s estimated that a recent 42-minute outage cost in excess of US$500,000. Internet Intelligence detects outages and performance problems and directs how to reroute traffic so the effect is minimised or unnoticed for customers.
Just because a company’s infrastructure is reporting that it is available, this doesn’t mean that customers can reach it. Reachability – whether customers can actually reach your Internet assets – needs to be monitored. In cases where a business is using a single cloud instance, an outage or failure will have a detrimental impact on reachability – and unless businesses are monitoring their reachability and mitigating for failures, they have little choices for rerouting if a disruptive event occurs.
Many businesses use CDNs to accelerate web page load. Amazon calculated that a slowdown of just one second can cost US$1.6 billion in sales per year, 7 percent of annual revenue. Businesses need to quickly recognise Internet inefficiencies and outages to avoid accumulating latencies. II’s real-time dashboard alerts companies when routes rise above expected traffic thresholds for cloud providers, CDNs and data centres to find the root cause of the issue. For CDNs, II also ranks a company’s selected CDN against others so they can choose a better option if available.
“The recent outages at AWS East and Skype remind us that all Internet assets are vulnerable to variability, and downtime and poor performance can be very costly,” said Robert Mahowald, IDC VP Cloud and SaaS. “Dyn’s Internet Intelligence offerings allow companies to have constant vigilance and employ self-healing Internet Performance strategies that can mitigate the risk of the dynamic Internet.”