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Friday, March 24th, 2017

Data Center and Infrastructure

Phononic brings electronics cooling technology to Asia Pacific

Recognizing market demand for high-performance electronics and fiber optic cooling, Phononic has opened an office in Taiwan to further establish the company’s presence in the Asia-Pacific region while supporting existing customers and future growth opportunities.

The company has hired seasoned semiconductor sales executive, Gene Lin, to serve as Country Manager for Taiwan and the APAC region. Gene brings over 20 years of proven success selling innovative semiconductor solutions and a keen understanding of the APAC market to the company.

The company has also announced a strategic partnership with Photonteck Company Limited.

“We’ve seen noticeable market demand for high-performance and reliable cooling devices, especially when it comes to fiber optics, in the APAC region,” said Michael Bruno, vice president and general manager of Phononic's Electronics Cooling business unit. “Our expansion demonstrates our commitment to the region and represents an incredible growth opportunity for Phononic by establishing a local channel for us to get our high performance pico, micro and mini thermoelectric devices directly in the hands of the region’s top OEMs.”

Recognizing an opportunity to expand its presence throughout mainland China, Phononic has established a strategic partnership with Photonteck Company Limited, a professional distributor and manufacturer’s representative company dedicated to the fields of fiber-optical communication, industrial laser and optics, semiconductors in China. Photonteck has extensive sales and application engineering resources in China who are engaging customer on behalf of Phononic, creating new opportunities while driving growth in revenue and market share. Through the partnership, Phononic gains an established and credible partner to help grow its Optical Systems business in mainland China.

“We’re excited about the opportunity to represent Phononic and its unique capabilities and differentiated products,” said Jerry Mao, general manager at Photonteck. “We look forward to further expanding our partnership and identifying new avenues for expansion in the future.”