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Thursday, October 30th, 2014

Application development

Fast-growing market research company drives innovation and productivity while reducing IT complexity and costs using Google Apps

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When Fortune 500 companies want to measure the quality of their retail services or gather specific information about products and services, they often turn to AQ Services International, a market research firm specialising in mystery shopping programs. “Mystery shopping” places people posing as consumers or employees to perform specific tasks – purchasing a product, asking questions, or registering complaints – and provide detailed reports about their experiences. The feedback is funneled back to AQ Services’ clients, who use the input to improve quality or help boost employee satisfaction and provide a better customer service. “Mystery shopping is a powerful business improvement tool,” explains Saad Kamal, Junior IT Manager for AQ Services International. “We work with large, well-known brands that make product, service quality and employee satisfaction their top priority.”