Asia's Source for Enterprise Network Knowledge

Saturday, October 1st, 2016

Application development

Fast-growing market research company drives innovation and productivity while reducing IT complexity and costs using Google Apps

When Fortune 500 companies want to measure the quality of their retail services or gather specific information about products and services, they often turn to AQ Services International, a market research firm specialising in mystery shopping programs. “Mystery shopping” places people posing as consumers or employees to perform specific tasks – purchasing a product, asking questions, or registering complaints – and provide detailed reports about their experiences. The feedback is funneled back to AQ Services’ clients, who use the input to improve quality or help boost employee satisfaction and provide a better customer service. “Mystery shopping is a powerful business improvement tool,” explains Saad Kamal, Junior IT Manager for AQ Services International. “We work with large, well-known brands that make product, service quality and employee satisfaction their top priority.”