Asian businesses ushering in new era of communication with Microsoft Lync

Organizations throughout the Asia Pacific region are increasingly realizing the benefits of unifying their communications with Microsoft Lync. In the past 12 months, the number of enterprise Lync voice deployments more than doubled across the region, contributing to a 10-fold increase over three years, says the company.
Organizations of all sizes, from startup companies to multi-national corporations and even government agencies and ministries, are looking for ways to reduce costs associated with travel, long distance calling and IT administration, while at the same time enhancing productivity.
“Microsoft Lync allows businesses to streamline their communications infrastructure and significantly reduce their TCO for communications, while delivering the reliability and quality required for mission-critical business communications,” says Andrew Pickup, Microsoft’s Asia Pacific Chief Marketing and Operations Officer.
Pickup adds that a Forrester Consulting Total Economic Impact study commissioned by Microsoft in 2010 found that for a composite organization, Microsoft Lync 2010 offers a risk-adjusted ROI of 337%, including US$6.35 million in hard cost savings over three years, with a payback period of 12 months.
Thai Bank Adopts Microsoft Lync for Business Critical Communications
The political unrest of 2010 brought disaster recovery and business continuity policies into the limelight for many organizations in Thailand. In particular, the Bank of Thailand (BOT), as a central bank, needed to make decisions and collaborate with other financial institutions, but faced a lot of limitations and barriers due to communication channels being limited to only telephones and faxes.
“We worked with all commercial banks and special financial institutions to assess their existing communication systems and we decided to deploy Microsoft Lync as a common platform for them to connect with the BOT on different networks through a variety of devices,” said Permsuk Sutthinoon, Senior Director, Information Technology Department, Bank of Thailand. “The new system was user-friendly and simplified. It also shortened the maintenance and installation time. Other banks would act as clients and would need only a computer, webcam and the internet to connect to our system, hence eliminating the need to buy additional software licenses.”
 Microsoft Lync Unifies Global Energy Company
Hyundai Oilbank, a global energy company which refines and provides 390,000 barrels of crude oil for domestic and overseas markets, deployed Microsoft’s Unified Communications platform in May this year to help employees communicate with each other more efficiently.
“In the past, only an average of 20% to 30% of users logged in to the messenger system, but now it has increased to 100%,” said Byeonggwon Kim, Manager of Hyundai Oilbank. “More than 77% of respondents were satisfied with the new system according to a survey and we expect to increase the satisfaction levels after completing the integration of UC with other messengers such as Yahoo and MSN for those who require other messengers by nature of their business.”
Unified Communications for National Defence
The ability for Microsoft Lync to be integrated with existing devices, while maintaining secure communications with built-in high encryption protocols was critical to its adoption by the Cambodian Ministry of Defence.
“If you take traditional military communication, you have radio, which is limited to a certain area. The general can be in another country, but with Microsoft Lync he can use his smart phone to talk with radio channels even on the battlefield,” said Sampath Perera, General Manager of Techenture Consulting, whose company helped deploy the system. “The main benefit for business is they don’t need to invest in different devices for different channels of communications. They need land phones, fax machines, separate emails, chat and instant messaging. With Lync you integrate all devices, it saves costs and money on IP administration.”