Gartner predicts that big data will drive $28 billion worldwide IT spending in 2012 and $34 billion in 2013. Big data currently impacts 45% of social networking analysis and content analysis each year.
“Despite the hype, big data is not a distinct, stand-alone market, it but represents an industry wide market force which must be addressed in products, practices and solution delivery,” said Mark Beyer, research vice president at Gartner. “In 2011, big data formed a new driver in almost every category of IT spending. However, through 2018, big data requirements will gradually evolve from differentiation to ‘table stakes’ in information management practices and technology. By 2020, big data features and functionality will be non-differentiating and routinely expected from traditional enterprise vendors and part of their product offerings.”
Recent advances in different IT categories which then aligned in a short period of time is responsible for the increase in opportunities for big data. This new capacity, coupled with latent demands for analysis of “dark data,” social networks data and operational technology (or machine data), created an environment highly conducive to rapid innovation.
“Because big data’s effects are pervasive, big data will evolve to become a standardized requirement in leading information architectural practices, forcing older practices and technology into early obsolescence,” said Mr. Beyer. “As a result, big data will once again become ‘just data’ by 2020 and architectural approaches, infrastructure and hardware/software that does not adapt to this ‘new normal’ will be retired. Organizations resisting this change will suffer severe economic impacts.”