BT has announced a new phase of investments into the rapidly growing economies of Asia Pacific, Turkey, the Middle East and Africa (AMEA) with the objective of accelerating its expansion in high growth markets. By hiring more people in the region, launching more competitive capabilities across a larger number of countries and delivering a differentiated service experience, BT will be in a strong position to capture opportunities in a total AMEA market evaluated at around 32 billion GBP.
BT said the new phase of investments builds on the success of earlier programmes announced in 2010 for the Asia Pacific region and in 2012 for Turkey, the Middle East and Africa. Earlier this year, BT brought those regions together into a single integrated market unit to better address the needs of a new generation of regional multinationals and big domestic players that are increasingly expanding from China and India into the Middle East and Africa. The combined geography is expected to generate 44% of the global GDP growth by 2025, with 3 billion people expected to enter the middle class over the next decade.
BT announced the hiring of more than 400 new people focused on regional business growth across all key markets, including Australia, China, Hong Kong, India, Japan, Indonesia, Malaysia, Singapore, South Africa, the United Arab Emirates (UAE) and Turkey.
New hires will include industry specialists focused on sectors such as logistics, healthcare, consumer packaged goods and financial services, and professional services experts based in 11 countries.
The hires will be additional to the 600 positions announced earlier this year for BT’s Global Development Centre in Bangalore and to the 600 hires expected for BT’s new Global Shared Service facility in Kuala Lumpur announced in April.
BT will be improve its infrastructure through five new IP and Ethernet Points of Presence starting with India and Turkey, four Network-to-Network Interfaces (NNIs) with the first in Indonesia, and an enhanced satellite capability to support remote coverage and disaster recovery.
The company is also set to introduce stronger portfolio capabilities in the fields of security, cloud, unified communications, mobility and contact centres. BT will also announce new sector solutions in domains such as health analytics, a suite of Point of Sale solutions for the retail sector and high performance supply chain management services.
BT also announced that field services will be delivered directly by BT engineers in India, Singapore, Hong Kong, China, Japan, Turkey, Indonesia and South Africa.
A new strategic service assurance center will also be established in Malaysia, providing 24×7 incident management capabilities for complex contracts.