Dell has completely overhauled its cloud computing strategy, offering a range of turnkey solutions for cloud providers and announcing three new partners including Canonical, the Ubuntu company. The move, which Dell hinted at last month, will offer its customers the same class of services that its cloud customers have enjoyed said Dell.
The company is also set to offer a new range of servers, designed to be deployed in customers’ own data centres or in cloud computing deployments, as well as a new set of storage products.
Dell said that the new turnkey solutions would “take the guesswork” out of cloud deployment and would offer a web platform as a service (PaaS) product. Dell said that it would work with cloud computing provider Joyent to deliver the service, while the new partnerships with Aster and Greenplum are to exploit demand in data analytics and data warehousing.
The company was launching a new range of servers, described by the company as hyperscale products to cope with large high-density data deployments. The three new servers: the PowerEdge C1100 for cluster environments; the C2100 for cloud computing deployment and the C6100 for cloud and cluster shared infrastructures.
Dell was stressing the flexibility of its approach, wanting to strike a balance between cloud and on-premises servers. It’s important to give customers the choice, said Andy Rhodes, Dell’s marketing director for its data centre division. “What we want to launch are solutions that are open, capable and affordable and we want to fit all three criteria, but it’s hard to strike the balance: what is open, isn’t always capable.”
Rhodes said that partners were an essential part of the Dell strategy, ” They”re going to be essential. For example, the Joyent offering that we’re making public today.”
He said that Dell was stressing the importance of open systems. “We’ve seen a pendulum swing between proprietary systems and open software in the past 40 years, There are some signs that some vendors are hoping to trap customers with proprietary solutions. But, he stressed that this didn’t mean that Dell was going down an open source route. “Open doesn’t mean that we don’t own our own intellectual property,”he said.
The company is also expanding on its previously released Lifecycle Controller, its embedded systems management product. According to Paul Prince, Dell’s enterprise division CTO, the company will also be offering a new range of badged EMC products, as well as launching a new product, the Dell Object Storage Solution offering customers the ability to access billions of files, from archiving to the cloud.