Enterprise mobility now more of an “apps play” in Australia

The enterprise mobility market in Australia grew by a paltry 0.63 per cent in 2016 but the future holds brighter prospects.

With Australia being one of the most progressive markets for enterprise mobility in the Asia Pacific excluding Japan (APeJ) region, organizations have shifted from a defensive posture to a proactive approach regarding their employees’ use of mobile technologies, and 2016 was an accentuation point.

While the hardware market lacks upside, with organizations expecting that hardware to be in the hands of employees, the IDC forecast is predominantly driven by mobility software and services, mobile applications being the low-hanging fruit creating a pull for mobile security and mobility management related software and services.

“The extension of the enterprise perimeter through mobile enterprise applications, device management, and the pull through for application development platforms and security drives a strong growth for enterprise mobility software and related services,” IDC Senior Research Manager, Sabharinath Bala, said.

“Although there are a few organizations that are advanced in their mobility journey with dedicated platforms and architectures for mobile to be a primary mode of usage, most mobile use cases are isolated, uncoordinated initiatives with a lot to be desired from Australian businesses.”

According to Bala, mobility is still viewed as a tactical arrangement by a vast majority of Australian organizations as security concerns continue to overweight advantages that mobility brings along.

“The market will be dominated by growth from the enterprise mobility related software (EMM, MADP, MES), with mobile applications and the adjacencies being the investment attractors,” Bala added.

Bala said the services component is the single largest contributor to the market and is estimated to contribute close to half of enterprise mobility spending by 2020.

Meanwhile, the hardware market will continue to shrink through to 2020 due to the saturation in the business laptop and smartphone market.

In addition, Bala said Australia slipped to fifth place in enterprise mobility maturity in 2016 in the APeJ region with maturity benchmarks continuing to evolve in the region.

“As Australian businesses move up the scale, they are becoming more concerned with mobile applications, their procurement, development, and management,” Bala added.

And as they move up even further, Bala said their concerns centre increasingly on a holistic approach to the mobility of their IT systems and the role of mobility in business strategy.

“The big picture is critical as enterprise mobile strategy needs to tie to other 3rd Platform pillars, especially cloud and analytics, with the Internet of Things (IoT) effectively extending the business value of enterprise mobility, as well as opening opportunities for enabling vendors to service this space,” Bala added.