date: Friday, December 20, 2013 – 09:06
It is the time of the year when enterprises assess the successes and challenges of 2013, and start planning for 2014. What does 2014 hold? How will the development of these trends impact the enterprise technology environment in Singapore? According to Verizon Enterprise Solutions, 2014 will be the year enterprise users gain unprecedented control over their technology environment. Businesses will look to invest and innovate, so they can more rapidly and securely deliver their products and services where, when, and how their users want them.
Verizon highlights five key enterprise technology trends expected to drive change for enterprises and government in 2014, and the potential impact these will have on the technology environment in Singapore.
1.The Customer of One Comes of Age
The ability to tailor a customer’s experience to best meet personalized, individual needs will increasingly be a brand differentiator. In 2014, enterprises will refocus on customer touch points– across online, mobile, broadcast and in-store – with insights provided by big data analytics. This will enable businesses to engage directly with the individual on demand, and build trusted connections to open up new routes to markets.
In Singapore, big data has been a buzzword over the last few years, but it is expected to take real shape as we draw closer to the realization of the Infocomm Development Authority (IDA)’s 10-year Intelligent Nation 2015 (iN2015) Master Plan, specifically the focus to stimulate demand for big data by creating initiatives and joint partnerships with vendors as well as build the necessary technology infrastructure and systems to support the IT ecosystem for big data adoption.
With these initiatives in place, enterprises will be able to better create real business value and differentiate their brand by effectively managing and leveraging insights from data to inform their approach towards a tailored customer experience.
2. M2M ‘as a Service’Simplifies Path to the Connected World
M2M is still at a nascent stage of adoption in Singapore. According to a Forrester survey conducted in mid-2013, only 5% of local companies have indicated plans for M2M adoption. Key barriers that were highlighted include security concerns (50%), technological maturity (43%) and integration challenges (43%).
With Singapore set for the deployment of its next-generation nationwide broadband network (NGNBN) and an increase in the roll out of 4G mobile networks, the infrastructure for M2M adoption looks fairly robust.
In 2014, this increasing ubiquity of 4G LTE wireless service, the availability of machine-to-machine (M2M) solutions “as a service”, and stronger security features will address the issues that have previously prevented many organizations from fully embracing M2M.
By leveraging third-party expertise, organizations will be able to quickly transform the conversations of intelligent endpoints into unprecedented insights and opportunities. Leading the way in Singapore is the IDA, which is exploring how M2M can enable innovations in areas such as health, education, transportation and energy management.
As M2M adoption accelerates, manufacturers, dealers and business partners will be able to realize the full potential of new revenue streams and increased operational efficiencies, while better meeting the needs of their customers.