HP augments converged storage portfolio

HP has enhanced its converged storage line and released upgrades for three product suites in its bid to gain ground over rivals EMC and NetApp.

Improved product lines include 3PAR StoreServ Storage (previously known as 3PAR), StoreAll Storage and StoreOnce Backup.

Several of the changes aim to deliver enterprise-level functions at mid-range prices, said Dave Donatelli, executive vice-president of HP’s enterprise group, who spoke at HP’s Discover 2012 event in Frankfurt.

The upgrades involve additions to HP’s 3PAR StoreServ array lineup – the newly unveiled 3PAR StoreServ 7000 series purportedly offers Tier 1 storage availability with prices starting at EUR20,000 ($26,156) for the 3PAR StoreServ 7200, and EUR30,000 ($39,234) for its more powerful sibling, the 3PAR StoreServ 7400 – price points which Donatelli claimed fall within the midrange segment.

The StoreServ 7200 features a dual-core controller while the StoreServ 7400 is quad-controller capable. In the arrays, file-based data services have been added to existing block-based data services under a single user interface.

The 3PAR StoreServ 7000 is equipped with functions such as native thin provisioning, primary data deduplication and data encryption.

The StoreServ 7000 series can support an all-SSD array, a feature which David Scott, senior vice president and general manager of HP storage, claims will save companies the expense of shopping for new architecture as their needs progress toward all-SSD arrays. The system is purportedly capable of performing 320,000 IOPS per second on an all-SSD array.

The company also introduced StoreAll Storage, a hyperscale object and file archival product capable of growing to 1,000 nodes with up to 16PB of capacity under a single domain name space.

HP claims its StoreAll product can greatly improve Big Data search performance when used in conjunction with Express Query, an HP developed app, and map reduce technology.

The company’s StoreOnce Backup line of appliances received upgrades to its 2000 and 4000 series, which cater to mid-range enterprises and remote office environments. In addition to lower prices, both series received hardware upgrades and now ship with HP’s StoreOnce Catalyst software, which performs data deduplication on backup and application servers, a function previously limited to the higher-end 6000 series of appliances.

Donatelli added the new releases will help companies overcome the limitations of legacy storage architectures. Donatelli cited rival and storage giant EMC, who he claimed gives customers “tremendous levels of fragmented storage complexity” due to the latter’s various product lines – five different architectures for primary storage; three for information retention and two for information protection and backup.

Vice-president for HP’s storage division in APAC and Japan Mike Prieto told Networks Asia at the sidelines of the event that the storage division’s growth rate in the region outstrips the company’s global growth rate.

While HP does not publish regional or country-specific growth figures, Prieto cited Australia, New Zealand, Korea and China as markets in which the 3PAR range is enjoying triple digit year-over-year growth.

The 3PAR StoreServ 7000 series begins shipping December 14.