Indonesia cloud industry to hit $2.7B by 2018

The small and medium business (SMB) clouds services market in Indonesia will grow at a compound annual growth rate (CAGR) of 30% in the next three years from Rp15T (US$1.2 billion) in 2015 to Rp33T (US$2.7 billion) by 2018, according to a forecast report from Odin.

The Odin SMB Cloud Insights report focuses on the cloud services that have the most current and future appeal for SMBs across four key categories: IaaS, web presence and web applications, unified communications, and business applications (also known as software-as-a-service)

According to the report, the growth of Indonesia’s cloud industry was primarily driven by SMBs moving business functions into the cloud as increasingly more tools and solutions are being developed specifically for the SMB market.

The 2015 Indonesia SMB Cloud Insights research reveals that infrastructure-as-a-service (IaaS) is the largest market opportunity for cloud services in 2015, accounting for 40% of the market at Rp6.1B (US$496 million).

This segment – which includes virtual private servers, dedicated servers, and elastic computing – is projected to grow at 24 percent CAGR and reach Rp11.7B ($956M USD) by 2018, driven largely by firms without any type of server moving into the cloud market for the first time.

The research also shows that business applications, or software-as-a-service, will soon become the fastest growing cloud category in Indonesia, growing at a CAGR of 43%.

Business applications such as file sharing and online backup are currently the most commonly used applications in Indonesia and adoption is expected to increase. Less commonly used business applications such as payroll and HR applications, as well as customer relationship management apps, are expected to see rapid growth in adoption over the next three years, as well. 

“As evidenced by this study, the Indonesian cloud market remains poised for rapid growth over the next few years – especially in the IaaS segment – underscoring a greater awareness and appreciation for cloud computing even in its early stages today,” said Pavel Ershov, Odin VP and general manager, APAC and Japan.

“Increasingly, more SMBs in Indonesia are using the cloud for their core business functions in order to compete with larger corporations. This is a scenario we expect to see play out across today’s dynamic Asia Pacific business environment.”

Other report insights include:

·  The market represents more than 4 million SMBs using cloud services. Security and control panels are two key areas for cloud services.

·  Unified communications – which includes hosted business voice services, email, and collaboration applications – is the second-largest category of the Indonesian cloud market (Rp4T or US$324 million) and is poised for expansion.

o   Nearly 80% of Indonesian SMBs do not use email services. Only 1 percent use in-house servers for email, another 7 percent use a service provider, and the remaining 12 percent use free email services.

o   Premium email security is a large concern, of the 20 percent of SMBs using email, an overwhelming 89 percent said that the increased need for email security was a purchase trigger for obtaining premium hosted email.

·       The Indonesian web presence market is valued at Rp1.6T (US$128 million). Today, only 11% of Indonesia’s SMBs have websites. The market is set to double in the next three years to Rp4B (US$322 million).

o   Interestingly, 55% of Indonesian SMBs with websites have mobile optimized sites. This compares to just 30 percent of SMBs in the United States and 25 percent of SMBs in Germany.

o   “Optimizing mobile sites” was ranked by respondents as the top feature, more than double the second priority of “displays on mobile without optimization” (22%), and “only displays properly on a computer” (23%).

·       Almost three-quarters of all Indonesian SMBs purchase their services from just one or two service providers. One of the key reasons for this behavior is that SMBs want to maximize the efficiency of their spending. This demonstrates the need for service providers to offer high-value, best-in-breed bundles and transparent pricing structures.