As Albert Einstein once said, “Any fool can know. The point is to understand.”
Today’s consumers expect a personalised experience, including having their preferences known across multiple touch points. Creating an engaging customer experience is an art – supported by the science of data – as businesses strive to give customers what they want while staying within the boundaries of data protection laws.
The growing volumes of customer data have pressured organizations to migrate to the cloud in order to have constant access to their data and to stay relevant and competitive. The cloud migration journey can be the stepping stone that elevates your organization to reach its business goals, but can also be filled with pitfalls. Many organisations get too caught up with the ‘cloud-first’ approach, jump in head first, then sink before they’ve learned to adequately swim. Without clarity on your data, your cloud journey can take a turn for the worse and leave you with more problems than when you first started, including compliance issues and unauthorized access to sensitive information. Take a measured approach and identify the reasons behind the steps you are taking.
Not sure where or why to start? Here are four key factors for you to consider when analysing the information in your cloud to unlock the value of data.
Equip yourself with knowledge of the data in your cloud, to have true agility. This starts with having complete visibility on your data – the type, source, and function. In layman terms, data visibility is ensuring that you have clarity over your data for the organization to perform analytic operations with it. The more noise your data has, the less visible in will be.
Another way to ensure that you are reaping the benefits of the cloud is to first know what’s in it, especially with the complexity of today’s multi-cloud environments. When you have clarity over the type and volume of data in the cloud, you gain the agility to plan and provision infrastructure capacity without having to front unnecessary expenses. Additionally, knowing the nature of data can help your organization explore new frontiers for services and applications as and when mandated by the business’ needs, increasing efficiency and value you can derive from the information in the cloud.
Be ready and prepared for any disruption to operations by equipping your organization with the knowledge of what's in the cloud. When you are faced with a data outage, you will then be able to take appropriate actions effectively and efficiently, and with confidence no matter how sudden an incident occurs. This is possible when you can move workloads back from the cloud and/or from cloud to cloud – complete workload portability – and be confident in your data no matter where it is.
Clearer insight translates to quicker, and more confident reactions.