Companies are embracing enterprise mobility and consumer technologies to help employees do their jobs in new ways, finds a new survey.
Conducted by Avanade, the September 2012 survey of 599 C-level executives and IT decision-makers in 19 countries shows that the “bring your own device” trend continues to take hold, with more than seven in ten companies (72%) in Singapore reporting that the majority of their employees now use personal computing devices in the workplace.
While over half (54%) globally report the majority of their employees use smartphones for basic work functions such as reading email, web documents and calendar invitations, Singapore has reported an overwhelming 84% who use their smartphones for basic business purposes.
The research also shows that tablets are quickly being adopted as key tools in a multi-device world in Singapore compared to the rest of the world. In Singapore, 64% report that the majority of employees use tablets for simple work tasks, in stark contrast to the global average of 33%.
Similarly, against the global average of 33%, almost seven in ten (68%) respondents in Singapore report the majority of employees use tablets for advanced business uses with enterprise applications such as customer relationship management (CRM), project management, content creation and data analysis.
“What the research shows us is how ingrained tablets and smartphones have become in the workplace since they hit mainstream, particularly in Singapore where we are way ahead of the global curve,” said Kevin Wo, Vice President, Avanade Singapore. “Companies are recognizing the business value tablets and smartphones can offer, and creating solutions and enabling access to business systems to capitalize on the opportunity. With the release of Microsoft
Windows 8 and Windows Phone 8, there will be a new wave of enterprise-ready mobility solutions entering the workplace as employees increasingly use their personal tablets and smartphones to get their jobs done more effectively.”
Microsoft Windows 8 will usher in new smartphone features and tablet form factors, enterprise applications and services to improve business productivity and user experience.
“To take advantage of the value mobility brings to employees and customers, companies are redesigning the building blocks of their business,” said Wo. “Avanade’s research reveals these leaders are modifying business processes like sales and marketing, and roles inside companies, such as HR staff, to make better use of mobile devices and other consumer technologies. Our work with customers and research studies show early signs that these changes are making an impact on revenues, profits and customer service.”
According to Morgan Stanley Market Trends, more than half of network devices in 2012 will ship without a wired port, and the majority of these devices are being brought into the workplace. Avanade is working with companies to deliver an enhanced mobility experience to their employees and customers.