Marriot checks into cloud to boost guest experience, gain insights

International hotel chain Marriott will adopt a variety of cloud services from IBM in a bid to boost digital services offered to guests, gain customer insights and improve operational efficiency.

The hospitality group, already a long-time IBM customer, operates more than 4,000 properties worldwide. The latest deal with IBM will see Marriott migrate a “significant portion” of its core IT systems and applications to SoftLayer’s datacenters worldwide over the next few years. Recently acquired by IBM, Softlayer is known for its IaaS offerings, and this deployment is expected to help Marriott minimize the need for onsite IT support and upgrades.

IBM is expected to provide Marriott with managed DevOps services, which includes the re-architecting of existing Marriot applications for the cloud as well as designing new, cloud-native applications.

Marriott will also deploy IBM BigInsights, an analytics application, to gain visibility into its performance.

“Marriott continually transforms its technology to ensure we provide a seamless and enjoyable experience for guests throughout their entire stay,” said Bruce Hoffmeister, global chief information officer, Marriott International.

“IBM Cloud provides the analytics to see early-stage data patterns and the scale and flexibility to enable timely, innovative new services that will meet guests’ expectations in a predominantly digital world,” Hoffmeister said.

IBM’s revenues from its traditional hardware, software and services businesses have been shrinking, partially in wake of enterprises’ shift to the cloud. The IT giant’s bid to keep up with the cloud trend has resulted in recently inked cloud-based outsourcing deals with Lufthansa, ABN AMRO, Shop Direct and multinational advertising and public relations group WPP.