Nimble Storage expands into Singapore

Nimble Storage has announced the opening of its Singapore office as a strategic foundation for its expansion into the rest of Asia.

Singapore will be the company’s second office in the Asia Pacific region and is part of a targeted investment plan to expand operations as advances are made towards an IPO.

The Singapore office opens ahead of plan, just four months after it opened its first APAC office in Sydney, Australia in September 2012.

“Nimble Storage plans to be a formidable storage vendor in the region and is very well positioned to grow quickly on the back of strong storage growth in APAC,” says Peter O’Connor, Vice President for Asia Pacific, Nimble Storage.

Nimble Storage has developed a flash-optimized storage architecture designed to expressly leverage the best of flash performance and the price/capacity of high capacity hard disk drives. Since launching its first flash-optimized products in 2010, customers worldwide have benefited from Nimble Storage’s products by reducing their total cost of ownership (TCO), by improving on their recovery time objectives (RTO) and recovery point objectives (RPO), and through enhanced data management functionality.

Nimble’s hybrid storage is targeted at enterprises of all sizes, says O’Connor.

Hybrid drives (being hybrid inside the drive) have had success mostly in the consumer market. However, the enterprise market is much more suited to hybrid storage arrays where disk and SSD are combined within the array (rather than within the drive), explains O’Connor. Nimble Storage’s hybrid array architecture can achieve higher capacities and much faster performance at significantly lower price point than traditional solutions.

O’Connor explains that most SSD solutions fall into two areas: pure SSD and tiered SSD.

Pure SSD arrays achieve extremely high-performance, but the cost of capacity (i.e. dollars per GB) of SSD is twenty or more times that of disk. Tiered systems suffer from inefficiencies relating to the performance and space “tax” of moving data between tiers.

According to O’Connor, Nimble Storage’s CASL (Cache Accelerated Sequential Layout) architecture addresses the shortcomings of these solutions by using flash as a high-performance read cache that dynamically responds to varying workloads while still achieving very high write performance to disk by serializing random I/O.

“This effectively eliminates disk as a performance bottleneck. Although other storage vendors combine disk with flash, Nimble Storage does so in a far more efficient way due to its ground-up hybrid design (most other vendors have implemented fash/SSD that is coupled onto their legacy disk architecture),” notes O’Connor.

Nimble Storage’s array-based hybrid solutions have been designed to be extremely simple to implement and manage and are compatible with key applications and workloads such as Exchange, SQL, Oracle, SharePoint, VDI, VMware, Windows, Linux, etc.

According to O’Connor, a typical Nimble Storage Solution takes less than 45 minutes to deploy – including configuration and provisioning of the storage to physical server(s) and/or virtualized servers. Ongoing management and proactive support further simplify its ease of use.

Meanwhile, the rate of growth in the hybrid array space exceeds that of traditional disk and pure SSD arrays, says O’Connor. “This is because of the strong focus by enterprises on capacity cost and performance cost. Although data is growing rapidly, storage budgets are not.”