Salesforce training programme to help mid-career PMETs gain meaningful employment

Salesforce has announced a collaboration with Workforce Singapore (WSG), Infocomm Media Development Authority (IMDA) and SGTech, to develop a pipeline of ICT professionals for their partners and customers through the Professional Conversion Programme (PCP) for Salesforce Platform Professionals in Singapore, under TechSkills Accelerator (TeSA).

Jointly developed by WSG and IMDA and administered by SGTech, this programme aims to future-proof the careers of PMETs, including mid-career switchers and individuals over 40 years old, and train them for in-demand technology roles.

According to a report by IDC, the Salesforce Economy will generate more than 11,000 (direct and indirect) jobs in Singapore and drive US$2.9 billion (SG$4 billion) in business revenue between 2016 and 2022. As the world’s leading Customer Relationship Management (CRM) platform with more than 150,000 customers across the world, Salesforce skills are in high demand.

Globally, there are 300,000 job postings that directly require Salesforce-related skills, including roles under the PCP like Salesforce Administrator, Salesforce Sales Cloud Consultant, Salesforce Service Cloud Consultant, Salesforce Marketing Cloud Specialist and Salesforce Platform Developer.

The PCP, which is part of the TeSA initiative to build and develop a skilled Information and Communications Technology (ICT) workforce in Singapore, operates under the Place-and-Train model, where participating companies will employ trainees before the commencement of the PCP.

Gain new capabilities and knowledge

Under this programme, Salesforce-facilitated classroom training combined with structured on-the-job training by the employer over a 6-month period will allow participants to gain new capabilities and knowledge of the Salesforce platform and ecosystem, thereby allowing them to move into a new work function or switch careers in industries with a burgeoning demand for talent, such as finance, healthcare and technology. For example, the PCP trainees will learn how to use Lightning, which is a component- based framework for app development that simplifies processes for business users without programming experience, to create high-value reports and dashboards, as well as understand how workflow automation complies with Lightning.

Participants will also earn skills-based credentials on Trailhead, a free gamified online learning platform by Salesforce that empowers anyone to learn the skills required to land a top job in the Salesforce ecosystem and wider technology industry. Over the next year, the PCP aims to place 50 individuals for employment with companies in Singapore.

Companies like Workato and Crimson Works have started employing individuals under this PCP, which started its first round of training in September 2018. Interested job seekers can register their interest for the programme with SGTech or email for details. Alternatively, individuals can also apply for jobs via or recommend their employers to contact SGTech to enrol in the programme.

“Our jobs are being redefined as technologies continue to evolve rapidly. As Singapore advances into Industry 4.0, a growth mindset and the courage to learn, unlearn and re-learn the skills of the future will be critical for the Singapore workforce,” said Renzo Taal, Senior Vice President of APAC at Salesforce.

“Salesforce skills and knowledge are in high demand. Our ecosystem alone will create more than 11,000 jobs by 2022 in Singapore and everyone is empowered to future-proof their careers and transform themselves into a Worker 4.0 with the PCP and Trailhead.”

“ICT is transforming and changing the way businesses operate. With more widespread adoption of digitalisation, employers will face increased competition in hiring tech talent. WSG is therefore happy to collaborate with technology leaders like Salesforce under the PCP to help mid-career PMETs gain meaningful employment in the sector and be trained in cloud-based technologies. Such structured on-the- job training provides jobseekers with a practical approach toward gaining valuable practical skills, and this is a model that we encourage employers to consider when looking to fulfil their manpower needs,” said Ms Julia Ng, Group Director of Enterprise Development Group at WSG.

“Our ICT professionals remain at the heart of Singapore’s growth as a digital economy. The TeSA initiative provides ICT training opportunities and enables Singaporeans to remain relevant in today’s digital workforce. To date, more than 50,000 training places have been taken up or committed under TeSA. Through our collaboration with Salesforce, WSG and SGTech, our professionals, including mid-career workers, can take up in-demand ICT roles and seize exciting new career prospects,” said Howie Lau, Chief Industry Development Officer at IMDA.

“While the number of jobs at risk due to tech developments is increasing, these disruptions also bring with them new opportunities. This is why initiatives like the PCP, which help re-skill disrupted workers are so important to help us keep pace with rapid changes and ensure that our workforce as a whole remains agile and resilient. SGTech is pleased to work with WSG and Salesforce on this collaborative effort that is designed to help mid-career professionals pick up achievable and relevant skillsets to tap new opportunities,” said Jen Nie Kwok, Hon. Secretary, Singapore Enterprise Chapter, SGTech.

“The Salesforce PCP has been instrumental in scaling our operations in Singapore. It has helped us find and train many local candidates for our open positions very quickly. This is made possible by opening many of our positions to candidates with experience from other industries and putting them through a combination of structured and on-the-job training that is subsidised by the government to help them get ready for a career switch into technology,” Allan Teng, Managing Director, APJ at Workato.