StarHub’s new facility to house social media analytics lab, deploy big data

StarHub has begun construction of its latest facility, MediaHub, which will house a social media analytics lab and will deploy the SmartHub big data platform across all of StarHub’s networks.

MediaHub is located at one-north, a 200-hectare business park in Buona Vista developed by JTC Corporation. The six-storey building which has a basement, will occupy 8,590 square metres of land area with an estimated gross floor area of 21,400 square metres. Construction is expected to be completed by 1Q-2016.

“MediaHub will mark another ‘hubbing’ milestone for StarHub,” said  Tan Tong Hai, CEO of StarHub. “Not only will this building serve as a convergence hub for our fixed, mobile and pay TV networks, it will also be the place for our innovation and future business.”

Aside from a social media analytics lab, MediaHub will also house an adaptive production studio. The two facilities will work hand-in-hand to enhance ‘live’ TV production based on real-time social media conversations. It will also have a state-of-the-art business data centre to house all digital media and cloud services for StarHub and partners.

With the SmartHub big data platform, massive datasets will be processed for in-depth understanding of consumer and social behaviour and sentiment. This will support its collaborations with institutes of higher learning, start-ups as well as local and multi-national corporations to create new analytic concepts and business models. In addition, StarHub’s i3 (Innovation, Investment, Incubation) division formed in February this year, will also use MediaHub to house its innovation showcase and incubation labs for start-up companies and nascent technology projects with commercial potential.

“As part of our go-green initiatives to lower our overall power consumption in our operations, we are pleased that MediaHub has been designed to achieve the Building & Construction Authority Green Mark (Data Centre) GoldPlus certification,” said Tan.

StarHub has appointed JURONG Consultants Pte Ltd as the multi-disciplinary consulting service provider to look into energy efficiency, water efficiency, sustainable construction and management, indoor environment quality as well as other green features for MediaHub. It will deploy, amongst other things, an efficient air-conditioning system, energy efficient IT equipment and virtualization technology to reduce overall IT equipment power demand.