Sunrise B period for .XXX domain has begun

This year, the .XXX domain will eventually go live–a domain reserved for adult entertainment which some trademark owners may not wish to be associated with it.
 
The domain was created earlier this year by the Internet Corporation for Assigned Names and Numbers (ICANN), which determines which top-level domains can exist and who will manage them. The domain name clearly indicates to users whether a site contains adult material and enables them to make an informed decision about content they wish to select or avoid.
 
Advocates (other than those directly profiting from registration fees that is) have long promoted .XXX as a way of making filtering against porn easier. Anyone visiting one would not be able to claim they didn’t anticipate the content. The problem with this view is that having .XXX as a possible domain does not mean porn providers will suddenly abandon established domains, which will continue as before in vast numbers, defeating filtering.
 
The .xxx domain is one of the sponsored top-level domains set up to represent a specific community, and which have a sponsor in charge of policy formulation over matters concerning the domain. ICANN delegated the management of .xxx to sponsor ICM under a registry agreement.
 
In an interview with Networks Asia, Stuart Lawley, CEO, ICM Registry, said they are giving owners of registered trademarks and IP holders, who do not want to figure in the .xxx domain, a period called Sunrise B between Sept. 7 and Oct. 28 to opt out and block the registration of their trade names in the .xxx domain. This is also the period, called Sunrise A, when applicants who are trademark owners and other IP (intellectual property) holders can apply for .xxx domain names.
 
The one-off fee to opt-out provides businesses with a cost-effective solution which will permanently safeguard their Intellectual Property (IP) from the .XXX domain. This feature, which ensures web addresses are not registered by others at a later date, will only be available to rights owners during the exclusive Sunrise B period.
 
However, there are a number of mechanisms in place to protect brands during the post-launch period. Lawley reveals that a rapid take-down service is in place that deals with certain complaints within 48 hours (RES), including the Uniform Domain Name Dispute Resolution Policy (UDRP) and the Charter Eligibility Dispute Resolution Policy (CEDRP).
 
ICM Registry said it is also committed to expelling any website that is in breach with its conditions from the .XXX domain.
 
ICM Registry has also partnered with McAfee to ensure that every .xxx site has free malware scanning on a daily basis.
 
According to Lawley, .XXX policies will be developed and overseen by The International Foundation for Online Responsibility (IFFOR).
 
IFFOR is a non-profit entity that will serve as the policy-making body for the .XXX extension. It is independent from ICM Registry and has its own board of directors and Policy Council representing all stakeholders, including child safety representatives, members of the free speech community and adult entertainment industry leaders.
 
IFFOR will engage in various programs and activities, including but not limited to: (1) Promoting public awareness of technologies, programs, organizations and methods available to protect children online; (2) Enhancing development and proliferation of systems for labeling and identifying material online; (3) supporting free expression to allow Internet users the right to choose the online material they desire; and (4) Contributing to various organizations that support Internet safety.