Customers and partners from more than 15 different industry verticals and 32 different countries came to hear Karl-Heinz Streibich, Software AG’s CEO talk on the opportunities for enterprises in these times of fast change and big challenges. Streibich stressed that the challenge for IT was no longer be in maintaining IT but aligning with other lines of business (LoB) and helping them to drive their business KPIs.
The age of the digital enterprise would allow enterprises to embrace the powers of the “Four Forces” of Mobile, Social, Cloud and Big Data and those who could innovate around these would be the enterprises to succeed. .
For enterprises to succeed, Streibich said they would need to drive innovation internally to service stakeholders better and differentiate the business from competition.
IT would leverage infrastructure already built and the delivery of services and solutions to customers and behave in a way customers expect, while working anytime, on any device and be cloud enabled. Enterprises need to leverage a move towards a digital world by integrating systems in ways that enable transformation through alignment and agility.
Throughout his presentation, Streibich stressed the flexibility, agility and responsiveness to change that came from embracing the power of digital.
In order to become a digital enterprise, Streibich introduced five key elements :
Transformation through IT Portfolio Management – By managing a company’s digital assets through an integrated view of the IT landscape, organizations will now have the ability to transform IT better than ever before. They will then understand their IT landscape, and will be able to drive the entire IT strategy, knowing where to invest and where to consolidate at any time.
Alignment based on Collaboration and Process Analysis – enabling each stakeholder to collaborate and contribute to important process improvement initiatives through innovative collaboration-based solutions and within a virtual environment, wherever those stakeholders are located
Agility through Integration and Process Automation – the ability to respond faster to change and knowing what is really going on in your business processes and systems at a rapid pace so a business can respond faster to change and create new business opportunities faster than the competition. Also creating new agile applications and at the same time taking complete advantage of a company’s existing investments in IT by using “Plug and Play” integration
Visibility through Human Interface to Data and Information – enabling the visibility to see across all channels and silos higher efficiency, better business scalability for easier revenue growth
Responsiveness through Real-time Solutions – proactively identifying opportunities and threats and being agile through real-time analytics based on business
Streibich gave examples of Software AG customers who had successfully implemented these elements to become digital enterprises. These included the Inland Revenue Service (IRS), TurkCell, CitiGroup, Statoil and Credit Suisse.