Two out of five emails sent from Singapore this year were spam

Singapore is 49th in the world for volume of email spam sent this year, based on research compiled from Cloudmark’s Global Threat Network. The United States topped the rankings, followed by Brazil and France.

The research showed that Asia Pacific countries ranked fairly low on a global scale in terms of the volume of email spam sent. However the data also revealed a high incidence of spam among total emails sent in many Asia Pacific countries. For example, 41 per cent of emails sent from Singapore this year were spam, while 72 per cent of all emails sent from the Philippines were flagged as spam.

The only exception was Australia; despite being 33rd in the world for total volume of spam sent, email spam from the country was a mere 6.8 per cent of total emails sent out.

COUNTRY

Global Ranking for Volume of Email Spam

Percentage of Emails Flagged as Spam

Australia

33rd

6.8%

Indonesia

35th

72%

Philippines

48th

72%

Singapore

49th

41%

Malaysia

51st

62%

Table 1: Overview of Asia Pacific country scores based on Cloudmark’s Global Threat Network

Chief Technology Officer for Cloudmark, Neil Cook said, “The rate at which consumers in Asia Pacific receive and send emails and text messages is increasing every minute. With the rapid expansion of 4G across the region, there is an even greater need to ensure that checks and systems are in place to meet customer demands for a secure environment and a clean network. Cloudmark partners with communications service providers in Asia Pacific to ensure a spam-free network and provide real time solutions against messaging threats.”

In addition to email spam, SMS spam is an increasingly pressing issue in Singapore. The nationwide Do-Not-Call registry, under the recently enacted Personal Data Protection Act, aims to protect consumers in Singapore from unsolicited SMS advertisements and messages. With the registry scheduled to take effect from January 2014, concerns have been raised about a lack of visibility into and ability to filter SMS effectively. Cloudmark’s solutions including its Spam Reporting Services in partnership with the GSMA address these concerns by providing valuable insights into abusive network traffic as well as rapidly evolving and emerging threats.

Cloudmark’s technology identifies fraudulent activity and grey route traffic, helping companies to maximize revenue and increase customer satisfaction by preventing the onslaught of unwanted and potentially harmful messages on personal devices.

Nick Halar, Regional Sales Director for ANZ, Singapore and Malaysia at Cloudmark said, “We are currently working with a number of tier one telecom operators in APAC and continuing our committed expansion in the region. We will be announcing key partnerships with leading telcos in the region over the next couple of months, with many more new customer relationships in the pipeline.”

To combat burgeoning messaging abuse, Cloudmark has established firm partnerships with leading communication services providers all over the world. In Asia Pacific, the company is currently working with major ISPs and telecommunications companies such as OCN, Vodafone, Optus, Telstra, NTT Communications, GMO Internet Group, PCCW and QQ.