What really matters to e-commerce companies

A new survey reveals a nearly unanimous belief among respondents that their company websites are at mid-to-high risk of being targeted by DDoS attacks over the next 12 months.

Released by Prolexic, provider of Distributed Denial of Service (DDoS) protection services, the industry report, “DDoS Protection Services: What Really Matters to e-Commerce Companies,” shows that online retailers find content delivery networks (CDNs) and Internet service providers (ISPs) to be the least effective of DDoS protection services, and especially ineffective against direct-to-origin DDoS attacks and application-layer attacks.

ISPs were ranked least effective for mitigating DDoS attacks by 42 percent of respondents, while 8 percent ranked ISPs as most effective.

CDNs were ranked least effective for mitigating DDoS attacks by 58 percent of respondents. No respondents ranked CDNs as most effective.

On-site DDoS mitigation appliances were ranked least effective by 33 percent of respondents. No respondents ranked appliances as most effective.

The study also found that online retailers prefer a mature, pure-play DDoS mitigation service provider with proven competence and capabilities that can scale to stop the largest DDoS attacks on the Internet, with low false positives, and the fastest mitigation backed by a service level agreement (SLA). They also want a mitigation provider with a proven track record of ensuring the client’s site availability and business continuity during a DDoS attack.

Online retailers also seek a total DDoS protection solution that only a specialist in DDoS mitigation services can provide. e-Commerce companies want network protection for all IPs with a single DDoS mitigation solution, not add-on services from multiple ISPs or CDNs. They want a total-protection provider that sits in front of all IPs and carriers and provides routed protection against all avenues of attacks.