Wi-Fi bridges Nespresso’s in-store customer experience with digital channels

Nespresso has selected Orange Business Services as the global supplier of its guest Wi-Fi and internet service, which will be rolled out in most of its standalone boutiques on five continents. The service will help Nespresso bridge its in-store customer experience with its digital channels.

When customers connect to the in-store guest Wi-Fi service, they can immediately and securely browse the internet and connect to the Nespresso portal. There they can download the Nespresso app, visit Nespresso.com to access digital services, browse the latest news or get further product information. For guests who already have the Nespresso app, they can immediately connect to it.

Orange delivers this secure, fully-managed guest Wi-Fi service worldwide, including the local internet connections, and ensures that it complies with strict and changing regulatory and legal constraints. It also provides customers with a consistent experience at all locations.

Digitally engage with customers

The guest Wi-Fi service gives Nespresso an opportunity to digitally engage with its customers at its boutiques. It provides support to communicate about the latest campaigns, maintaining a link with Nespresso’s connected customers. The guest Wi-Fi service complements the 27 Nespresso Customer Relationship Contact Centers (CRC) managed by Orange Business Service.

“We put our customers at the center of everything we do, and offering secure internet connectivity in our boutiques is part of the experience that we create for them. Orange Business Services will help us realize this with a service that will play a role in our omnichannel services portfolio,” said Jean-Paul Le Roux, Global B2C Head at Nespresso.