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Sunday, May 26th, 2019

Big Data

ClickTale: Customer Story

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Founded in Israel in 2006, ClickTale is a marketing research company that provides optimization and analytics services to online and mobile marketers. The company’s portfolio consists of tools that marketers use to gain insight into how online and mobile marketing assets are utilized. Customers use ClickTale’s services for website optimization, conversion analysis, and usability research. It currently provides services to more than 100,000 businesses worldwide, including Fortune 500 companies such as Walmart, Target, Dominoes, and Citrix.

One of ClickTale’s biggest challenges, and one of its biggest differentiators, is delivering detailed and insightful Web analytics to businesses in real time. Unlike traditional Web analytics, ClickTale’s service is qualitative and uses meta-statistics to create visual heat maps, behavioral reports, conversion analytics, and traditional Web statistics. ClickTale even provides users with a full video playback option for each individual visitor’s session. This generates massive amounts of data that traditionally would take anywhere from hours to days to collect and analyze, but ClickTale’s proprietary tools compile the data and display it on demand.

Since its inception, ClickTale has counted on SoftLayer for its infrastructure needs. It chose to put its entire business on the SoftLayer cloud platform because SoftLayer provides flexibility, on-demand deployment, and standardization across data centers for the highest level of control. The company has grown from just one server in one SoftLayer data center to more than a few dozen servers in multiple data centers around the world.

ClickTale primarily uses SoftLayer’s bare metal cloud servers to support its demanding, compute-intensive big data crunching processes and business analytics offerings. The company also uses virtual servers for auxiliary services. All in all, these servers process terabytes of data daily.

 

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